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Google is improving the ads
Google modernized its geo-location API to get more information than mobile phones and work with browsers on Wi-Fi-equipped laptops. On the face of it, the inform means that any Gears-equipped mobile user with a computer or phone can now be positioned to within 200 meters, allowing web sites to goal location-specific content straight to them at will. However in terms of online marketing, the ramifications are a bit more exciting.
The API lets developers generate locally relevant versions of their web sites with no requiring from the users to go write their location. The right localized edition just gets dished out without human intervention. That is, as long as users decide to opt-in. Google realizes location-awareness can be kind of weird and has made it so that the equipment won’t kick in unless a user specially requests it–at least twice–once from Google and once from the online advertiser.
Google says its unique intent at the back of the Geolocation API was to make it easier for developers to transport location-enabled web sites on cell phones. But now it sees the perception of adding laptops into the mix, so it’s added Wi-Fi signals to the API. The API works just with Gears-enabled browsers, such as Chrome and Android (and possible with Firefox 3.1).
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